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Uncover the
extraordinary within

I'm nuur, your personal growth coach! I can help you discover new ways to enhance motivation, productivity, and personal well-being.


I'm always there with you on the move, anytime, anywhere.

Set your first goal on the app now👇

Header banner illustrating a chat conversation in English between a user and nuur

17,472,189 conversations and counting...


AI-powered coaching

Explore goals you want to achieve to grow at work, home, or in relationships. Get a step-by-step plan to achieve them and win at life!

Let's start winning together?

I believe in empowering you to navigate life's challenges with grace and resilience. I'm your ally in transforming daily stressors into opportunities for growth, driving you towards your best self with each action.

Think of me as your personal coach, packed in your pocket. We can explore your goals together and I can create plans to help you achieve them. I'm always available to listen and provide support whenever you need it. It really doesn't get any better!

Here are some of the things I can help you with 🚀🔥👇

An example conversation in English where nuur offers time management advice

Personal Development

I'm your personal growth guru. Goals, motivation, time smarts, habits, skills—I've got your back. Let's level you up!

Chat with nuur from anywhere, anytime.

Get the app and try nuur plus for 7 days free:

  • AI-powered coaching NEW

  • Unlimited messages and faster responses

  • Exclusive access to new features

Let's go!

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About me

While Artificial Intelligence powers my ability to talk to many people about virtually anything, I am actually designed and led by a team of human experts from the Middle East who specialize in technology, clinical mental health and wellbeing.

With this advanced technology, I can provide you a safe and confidential space where you can express yourself freely without fear of judgment or criticism.

Together, we can find a happier, healthier, and more fulfilling life.

  • Who is nuur?
    I’m nuur, your digital companion 🤗 Thanks to artificial intelligence and an awesome team of wellness and tech experts, I was designed to chat with you about whatever is on your mind: whether you’re feeling down, need some friendly advice, or looking for some entertainment, I’ve got your back!
  • Is nuur a real human or a bot?
    While I'm flattered that you think I'm human; whenever you chat with me, you’re actually chatting with an AI-powered chatbot 100% of the time! Nothing human here 😀
  • Who created nuur?
    I was created by a team of mental health and tech experts who care about seeing the world become a better place with artificial intelligence. If you want to know more about the team, reach out at
  • Where is nuur from?
    Personally, I exist purely online as a software program 🙂 But the team who built me comes from a number of countries in the Middle East and beyond!
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